Read & Share: The Growth of Home Fitness Apps
Home fitness apps have been shaping our lives—and our glutes—long before COVID-19, but their popularity has truly surged in the last few months.
Which regions are driving this growth? And is home fitness here to stay, or will it fade away when the pandemic is over?
This graphic uses data from MoEngage to highlight the growth in home fitness apps across five different regions, representing 1.5 billion mobile app users. Note that the report uses data from Google’s Play Store and Apple’s App Store, so China was not included.
April was focused on mindfulness and meditation more than active workouts. Calm, an app for sleep, meditation, and relaxation, was the highest-grossing app at $8.5 million. Another popular mindfulness app came in second place—Headspace grossed $5.5 million. MyFitnessPal, used for tracking your diet and exercise, ranked third.
In May, meditation remained a primary focus. Calm grossed $7.7 million and kept its top spot as the highest-grossing health and fitness app, while MyFitnessPal ranked second with more than $6.5 million in gross revenue. Strava, an app with built-in GPS that tracks your workouts, came in at third place.
By June, people had shifted their focus to diet tracking and active workouts. MyFitnessPal took first place, grossing $6.7 million. Calm and Headspace came second and third, respectively.
Is Home Fitness Here to Stay?
During lockdown, gyms and fitness studios were left with no other choice than to increase their digital presence. Many started offering virtual classes, allowing members to access services from the comfort of their own homes.
Lockdown also inspired people to improve their home gyms and invest in home fitness equipment. Exercise equipment company Peloton has surged in popularity this year—it’s set to double its sales in 2020, with an estimated $1.8 billion in revenue by the end of the year.
With gyms online and fancy new equipment at home, will people maintain their lockdown workout routines even after the pandemic ends?
Quoted from Visualcapitalist.com
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