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MACFO – Two Extremely Hot Button Topics Crisis Management and Artificial Intelligence

December 1, 2023 at 8:00 am EST

Don't Miss December's Mid-Atlantic CFO Roundtable - "Live"

Two Extremely Hot Button Topics: Crisis Management and Artificial Intelligence

This event will feature:

Rob Weinhold, Chief Executive & Crisis Leadership Expert of Fallston Group. Mr. Weinhold is a top crisis PR expert whose work has grown to represent international, national, and local brands - from large public companies, healthcare and academic systems, franchisors, financial entities, hospitality organizations, sports properties, and trade associations to individuals. Mr. Weinhold will share strategies of how to plan to avoid and to react to a PR crisis, including how to manage social media.

Adam Arker, Healthcare Industry Lead at Hartman Executive Advisors. Mr. Arker is a frequent speaker at national and regional conferences on technology trends and will present on the opportunities, uses, dos and don'ts of Artificial Intelligence.

We are looking forward to the Mid-Atlantic CFO Roundtable's next event on December 1st. We hope you can join us!

Friday, December 1st, 2023

No cost, 3 CPE hours

Limited to CEOs and Finance Executives

In-Person Event


Breakfast and Networking:
8:00 a.m. - 8:30 a.m.

8:30 a.m. - 11:30 a.m.



Jimmy's Famous Seafood

6526 Holabird Ave

Baltimore, MD 21224


* At this time, masks are not required


Rob Weinhold

Fallston Group, Chief Executive & Crisis Leadership Expert

After decades of private & public sector leadership service, Rob Weinhold continued his career mission of helping chief executives during life's most critical times by launching the Fallston Group in 2009. His expert team operates at the critical intersection of leadership, strategy, and communications.

Rob received his master's degree from The Johns Hopkins Carey Business School and bachelor's degree from the University of Baltimore, both marketing disciplined. His book, The Art of Crisis Leadership (2016), quickly rose to Amazon's #1 release in both the Public Relations and Crisis Management categories while cracking the "Top 100" in the prestigious Leadership category. Rob enjoys mentoring young people, nonprofit work, and serving on The Johns Hopkins Carey Business School Board. He's an avid outdoorsman who enjoys boating, fishing, hiking, and climbing, as evidenced by his recent summiting of The Grand Teton in August 2023.




Adam Arker

Hartman Executive Advisors, Healthcare Industry Lead

Adam Arker, Healthcare Industry Lead at Hartman Executive Advisors. At Hartman, Adam serves as a technology leader, working alongside executives to create, evolve and execute technology roadmaps to drive positive business outcomes. Adam provides C-level advisory services to organizations' executive leaders and boards of directors. By creating alignment between organizational goals and IT strategy, Adam helps his clients implement direct paths for growth and success. Prior to Hartman, at Medent, Adam was a Senior Project Manager and led enterprise projects utilizing internal, client based, and external resources to achieve defined outcomes. Adam obtained his MBA from Rochester Institute of Technology in Technology Management & Product Commercialization.


MACFO Sponsors (2)


December 1, 2023
8:00 am - 11:30 am EST
Event Category:


Jimmy’s Famous Seafood
6526 Holabird Ave.
Baltimore, MD 21224 United States
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