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Is Your Company’s Reputation at Risk? Today’s Mistake is Tomorrow’s Tragedy [Panel Discussion]
May 18, 2018 at 7:30 am EDT
Companies spend years earning it, customer’s swear by it, and the dismantling of it can happen in a flash — reputation. Reputation is everything. All too often businesses find their reputation under attack and are forced to play defense.
Join us for our complimentary panel discussion and hear from professionals who know firsthand the reputation battles businesses fight. We will discuss how to stop the bleeding, how to pivot from defense to offense, and how to avoid fighting the battle in the first place.
Friday, May 18th
Networking: 7:30 - 8:00 am
Panel Discussion: 8:00 - 9:30 am
Loyola's Timonium Graduate Center
2034 Greenspring Drive
Lutherville-Timonium, MD 21093
Featuring Special Guest: Denise Whiting, the Founder of Baltimore’s iconic Café Hon. Denise found herself embroiled in a neighborhood turned national controversy after doing what her attorney recommended to protect her business – trademark the term “Hon!” What transpired after the seemingly innocent legal filing was anything but routine. The community backlash was unanticipated and severe. From death threats to bad press, Denise had to muster the strength to protect what she had worked so hard for – her business and her sanity. Denise will share her incredible experience with attendees and talk about her lessons learned in this riveting account of what can happen to any business in today’s fast-paced world.
There is no charge for this event, however, seats are limited and reserved on a first-come, first-serve basis for C-Level Executives and corporate officers.
MEET THE PANEL
Rob Weinhold, Chief Executive of Fallston Group
Rob is a CEO, crisis leadership expert, author and public speaker – his clients know him as their CRO (Chief Reputation Officer). Crises cost time, money, customers and careers; and, in the worst of scenarios, lives. Whether a data breach, social media attack, bad press, litigation, investigation, civil unrest or sex scandal, Rob works with organizations at the intersection of leadership, strategy and communications. With vast public and private sector experience, Rob’s instinct and crisis modeling has helped many prominent leaders turn short-term adversity into long-term advantage, when the stakes are at their highest.
Jessica Kartalija, Anchor at WJZ-TC CBS Baltimore + President of JKMedia
Jessica Kartalija anchors the 12/5pm news at WJZ-TV CBS Baltimore and is president of JKMedia, specializing in executive coaching & media training . She graduated from The Pennsylvania State University and earned her Master's degree in Communications and Media Studies from Johns Hopkins University. She also teaches public speaking at Stevenson University.
Denise Whiting, Owner of Café Hon
Denise Whiting is the founder of Baltimore’s popular eatery, Café Hon. Located on 36th Street in Hampden, Denise has been operating more than 25 years. Denise also owns Hon Bar, HONtown, and is the founder of HonFest, the annual festival that celebrates the Baltimore Lifestyle and all that is great about “Hon,” Baltimore’s term of endearment. Café Hon was featured in an episode of Fox network’s Kitchen Nightmares with Chef Gordon Ramsay after she successfully navigated her own crisis, which many would not have had the fortitude to manage.
MEET THE MODERATOR
Kait LeDonne, Founder + CEO of LeDonne Branding and Marketing
Kait specializes in working with B2B businesses and consultants to clarify their message, refine their image, and attract the right kind of customers using social media strategies that hyper-accelerate brand awareness and amplify credibility. Kait hosts a weekly marketing and branding show and has authored the ebook The Attraction Magnet, which helps businesses implement key branding methodology to expand their reach and presence. She works with local, regional, national, and international firms and has been a contributor on television and in national news publications