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12 Simple Steps for Effective Email Marketing
This content has been archived. It may no longer be relevantWorking professionals are sent dozens of emails on a daily basis. With so many emails flooding their inboxes, it can be difficult to grab their attention. Which is why it is of the utmost importance to understand effective email marketing techniques and how to use…
Telebriefs®: Is McDonald’s Responsible for the Alleged Unfair Labor Practices Committed by its Franchisees?
The other week, an unfair labor practice proceeding began regarding whether McDonald’s as a corporation can be responsible for the alleged unfair labor practices committed by its franchisees. The General Counsel of the National Labor Relations Board has alleged that McDonald’s Corporation, the parent corporation, should be liable for the violations under labor law that…
Friday Factoid: Copyright Act Takes Priority Over Right of Publicity Claims
The U.S. Court of Appeals for the Eighth Circuit recently rejected an appeal of three former NFL players, who claimed the NFL’s use of their likeness in game films violated their rights under various state right of publicity laws. In its ruling, the Court held that the federal Copyright Act preempted their state right of…
Pennsylvania, Here We Come: Medical Marijuana Legislation Signed into Law
The medical marijuana community scored another big win early this week when Pennsylvania Governor Tom Wolf signed into law the Commonwealth’s new medical marijuana law. As the 24th state to enact such legislation, the tide is unmistakably turning toward a majority of this nation having legal marijuana in one form or another. Pennsylvania’s law is…
A Video Conversation with Chris Sachse, CEO Horsetail Technologies and Apogee iQ- Part 3- On Apogee iQ
Click Here for Part 1, Part 2 Providing IT solutions that keep organizations in highly regulated industries secure, compliant, and proactive Chris Sachse is the CEO and co-founder of Horsetail Technologies, and the CEO of Apogee iQ. Horsetail provides collaborative, shared IT services for credit unions as well as members of other highly regulated industries…
A Video Conversation with Sean McDade, CEO of PeopleMetrics- Part 5- On Recruiting
Click here for Part 1, Part 2, Part 3, Part 4 Transforming the customer experience through software, services and insights Sean McDade is the founder and CEO of PeopleMetrics. With headquarters in Philadelphia, PeopleMetrics turns customer feedback into actionable insights that enables companies to improve the customer experience. PeopleMetrics customer experience management software is used by thousands…
The Weekly Scenario: Insurance Agent vs. Insurance Broker
Question: What is the difference between an insurance agent and an insurance broker? Answer: Insurance agents are typically representatives of the insurance company. Such agents are required to be licensed in the states in which they do business as well as with the specific companies they represent. While some agents do the majority of their insurance business…
A Video Conversation with Geoff Gross, CEO and Founder of Medical Guardian- Part 2- On Starting the Company
Click Here for Part 1 Providing emergency help and reliable customer service to those who need it any time Geoff Gross is the CEO and founder of Medical Guardian. The company, which started as a business run out of Geoff’s apartment, has grown into a leading provider of medical alert systems for seniors nationwide. Medical…
Explaining Divorce to Children
You have made the tough decision to end your marriage. Now you face the challenging task of explaining this decision to your children. What do you say? How do you begin? When should you tell them? These are all valid questions and they deserve careful consideration. How you proceed will likely be influenced by your…
M & A Nuggets: Prevent The Cash Drain
Past M & A nuggets have talked about whether a business purchase should be structured as an asset purchase or a stock purchase. Sometimes the transaction must be structured as a stock purchase. If you are a purchaser of stock and intend for the business to continue to fund ongoing operations, rather than for you…
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