Read/Delete: Radio Still Rules The Road
Even though the rise of smartphones and streaming services has changed the way people listen to music radically, there is still one place where radio still reigns supreme: the automobile. According to Edison Research, 73 percent of American drivers listen to the radio while in the car, making it the number 1 audio source on U.S. highways.
With in-car entertainment systems that connect to smartphones via Apple CarPlay or Android Auto more and more common in modern cars, digital music consumption has been catching up in recent years, but for now the good old radio remains America’s most popular roadside companion.
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ABOUT MIKE MERCURIO
Michael N. Mercurio is a leading attorney in the field of mergers and acquisitions (M&A). He serves as outside general counsel in buy-side and sell-side M&A, as well as in all business law and real estate law matters. As a strategic partner to firm clients, Mr. Mercurio regularly counsels entrepreneurial individuals and assorted entities on the many challenges, issues, and opportunities companies face throughout the business lifecycle—from start-up to eventual exit.