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The Role of Law

The Role of Law is a video blog in which host Matthew D. Asbell, Esq. and his guests serve as your business ally, taking a practical perspective and helping you navigate the questions and current issues in different and intersecting legal practice areas.



Maybe picking a trademark that tells consumers what the offering is is not so problematic after all?

Join The Role of Law host and Offit Kurman Intellectual Property Attorney, Matthew Asbell as he discusses trending issues in the trademark world with Offit Kurman Intellectual Property Attorney, Laura J. Winston. Matthew and Laura discuss the differences between so-called “generic” and “descriptive” terms under U.S. Trademark Law. Listen in to learn more about how what previously could never be registered or enforced as a trademark may now be more protectable in the United States.



About The Role of Law

You do whatever you can to ensure that your business survives and thrives. Law is just one of several tools available for this purpose. Some rely on lawyers only when legal problems arise, but we can also be a business ally, helping you to achieve your goals and to strengthen your competitive advantage. The law sets the rules and provides both the obstacles and the opportunities, though they differ in different industries and situations. Your attorney is there to help you navigate.

Tune in to the Role of Law as I attempt to do just that, working with my colleagues in different practices at Offit Kurman to bring you the latest practical insights and legal tools for your business.


Matthew Asbell assists clients in clearing, obtaining, enforcing, and defending trademark rights in the United States and throughout the world.  He also provides advice on patents, copyrights, domain names, and other related areas.  With prior background in the entertainment industry, information technology, and medicine, he is comfortable working with a wide range of clients in diverse industries.  In addition, his certifications as a Social Media Strategist and software Master Instructor equip him to handle complex intellectual property matters arising in the Web 2.0 and FinTech space.







Offit Kurman, one of the fastest-growing, full-service law firms in the United States, serves dynamic businesses, individuals and families. With 16 offices and nearly 250 lawyers who counsel clients across more than 30 areas of practice, Offit Kurman helps maximize and protect business value and personal wealth by providing innovative and entrepreneurial counsel that focuses on clients’ business objectives, interests and goals. The firm is distinguished by the quality, breadth and global reach of its legal services and a unique operational structure that encourages a culture of collaboration. For more information, visit