As Published in I95Business

Offit Kurman Attorneys At Law has experienced significant growth over the last decade and is recognized as one of the fastest-growing full-service law firms in the United States. In fact, for the past two years, we have grown over 50% through expansions in new regions, like New York City and Charlotte, North Carolina.

The key to our sustained growth and expansion is through lateral and firm recruitment with professional management. We hire highly skilled and experienced attorneys and affiliate with law firms that match our culture and clientele. Firms join us to benefit from the platform and resources that the firm offers as well as the quality of the lawyers and the professional management team.

We choose to grow strategically based on the needs of the privately held business and entrepreneurial marketplace. This focused growth allows us to service our clients wherever they do business and whatever their legal issues may be. It also gives our attorneys a place to build their practice and focus on their clients, while our professional management takes care of the rest.

During the last two years, we have learned a lot about growing our business and how to continue to be successful throughout the process.

Some lessons from the last two years of growth at Offit Kurman: 

1. Find your target market sweet spot.
   For Offit Kurman, ours is the small to mid-sized business market. Of course, we handle legal cases for start-ups and large businesses as well, but we focus on the in-between. In the legal industry, the small to mid-sized businesses are often left underserved or unserved because they need more legal services than a boutique law firm can offer but cannot afford the prices of a large national law firm. Large law firms tend to raise their legal fees because their public company clients can afford them which leaves the private companies left searching for legal expertise within budget. That’s where Offit Kurman comes in.
2. Diversify your services and reach to withstand recessions.
   Offit Kurman is built to last because we are a full-service law firm with offices from New York through North Carolina. Depending on the economic climate, some legal practice areas will continue to thrive while others may be at a bit of a standstill. And the same goes for regions, some may be affected more than others.
3. Culture and compensation are the keys to successful growth.
   At Offit Kurman, our culture and compensation model encourages the collaboration between our attorneys and rewards them based on their unique strengths. Attorneys are attracted to our model because it is different than the way traditional firms operate. We are transparent internally regarding the firm finances, which is all but unheard of in the legal marketplace.
4. Grow strategically.
   Offit Kurman’s management team is strategic about our decisions to open new offices and affiliate with established law firms. First and foremost, we make every decision based on a culture-fit first and finance second. If we feel that our culture aligns with an established law firm, their attorneys and clients, we are open to having a conversation about affiliation. And if we hear the demand from our clients to open an office in a new region, we consider the opportunity.

The past two years have been an exciting time for Offit Kurman, and we are looking forward to what the future holds. Of course, we have plans to continue to grow strategically and further establish Offit Kurman as the perfect legal partner for small to mid-sized businesses.