Legal Blog

What’s Your Brand?

As Published on i95 Business

Internationally successful brands like Apple, Oprah and Disney are authentic and consistent. They are not trying to be something they are not, which is partly how they gained worldwide respect and recognition. As Oscar Wilde once said, “Be yourself because everyone else is already taken.”

We all have a personal brand that influences the way others think about us and whether they want to do business with us. Your brand is the experience people have when they do business with you. It is the benefits and features you commit to deliver, and your follow-up afterwards. Furthermore, word-of-mouth referrals have the greatest influence over how people make buying decisions, so your personal brand is a big deal.

Your personal brand includes who you are privately and professionally. It is what people say about you when you are not in the room. You can better understand your brand by asking trusted friends how you are perceived by others.

When you think about your brand, consider what makes you different:

  • What do you do better than everyone else?
  • How do people describe you?
  • What do people compliment you on?
  • What do people ask you for?

Be prepared to explain clearly who you serve, how you help them and why you do it. Your brand will help you create an impact before, during and after your first meeting. After that, people will remember you, recommend you and make connections for you.

Your voice is also part of your brand. Your words, your tone and your writing should be authentic and consistent with your brand. Keep your brand fresh and relevant by adapting to market changes and personal growth. Manage and promote your brand so you are being perceived by others the way you want them to.

ABOUT JIM RIES | 410.209.6455

Throughout his career, Jim Ries has grown an extensive network of experts, thought leaders, business owners, and entrepreneurs. As Director of Business Development at Offit Kurman Attorneys At Law, Jim increases the firm’s visibility, reach, and value by developing and managing educational outreach programs designed specifically to support this extensive network at every stage of their business and personal lives, including families who wish to protect and pass on their wealth. Additionally, Jim provides business development guidance to individual attorneys, as well as identifies and develops strategic partnerships and market opportunities. Jim also shares insights on emerging market, business, competitor and consumer trends to enable Offit Kurman to continually deliver on its commitment to being the perfect legal partner.





Offit Kurman is one of the fastest-growing full-service law firms in the United States. With over 200 attorneys in 14 offices that stretch from New York to North Carolina, we represent privately-held companies and families of wealth throughout their business life cycles. Our mission is to provide our clients with “The Better Way” to grow their organizations, protect their businesses’ and families’ wealth, and resolve their most challenging legal conflicts. In addition to our quality of attorneys and breadth of legal services, Offit Kurman is distinguished by our unique operational structure, which encourages collaboration rather than internal competition. The same approach that makes our firm attractive to legal practitioners gives clients unlimited access to experienced counsel in every area of the law. Trust, Knowledge, Confidence—in a partner, that’s perfect.

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