With the arrival of the holidays, retailers are working overtime to win consumers’ business.  This year, Tysons Corner Center, the largest interior shopping mall in the Washington, DC area launched a series of “pop-up stores” available only for the holiday season.

Pop-up stores and restaurants are a new trend in Real Estate. Businesses pay for a short-term lease – typically less than two months and seek to generate business based on the “hype” or interest of a limited-time offer.

The Tysons’ pop-up is run by BrandBox and features Naadam (cashmere apparel), Winky Lux (experiential cosmetics); and Interior Define (home furnishings), among others. Many of the stores have an online presence and are likely seeking to examine whether profits can be made with a brick and mortar store. The stores are featured on the first floor of the mall.

Tysons’ pop-up reflects the evolving nature of retailers. Malls are no longer a place only for department stores and established chains. Tysons’ pop-up stores should test whether a majority-online retailer’s decision to have temporary brick and mortar presence will yield profits.

If you have any questions about this or any other Labor and Employment topic, please contact me at tstringham@offitkurman.com or 703-745-1849

ABOUT THEODORA STRINGHAM

tstringham@offitkurman.com | 703-745-1849

Theodora Stringham assists individuals, businesses, and organizations with growing successfully while minimizing liability. Focusing on real estate and personnel needs, Ms. Stringham executes sustainable plans for real estate development and employee matters. She provides comprehensive representation for everyday growth issues, including, but not limited to, re-zonings, site plan approvals, eminent domain/valuation concerns, employment discrimination, and disciplinary issues. Ms. Stringham’s scope of representation ranges from identifying potential liability and providing counseling/trainings, all the way through representation at trial.

ABOUT OFFIT KURMAN

Offit Kurman is one of the fastest-growing, full-service law firms in the Mid-Atlantic region. With over 180 attorneys offering a comprehensive range of services in virtually every legal category, the firm is well positioned to meet the needs of dynamic businesses and the people who own and operate them. Our twelve offices serve individual and corporate clients in the Virginia, Washington, DC, Maryland, Delaware, Pennsylvania, New Jersey, and New York City regions. At Offit Kurman, we are our clients’ most trusted legal advisors, professionals who help maximize and protect business value and personal wealth. In every interaction, we consistently maintain our clients’ confidence by remaining focused on furthering their objectives and achieving their goals in an efficient manner. Trust, knowledge, confidence—in a partner, that’s perfect.

You can connect with Offit Kurman via our Blog, Facebook, Twitter, Google+, YouTube, and LinkedIn pages. You can also sign up to receive Law Matters, Offit Kurman’s monthly newsletter covering a diverse selection of legal and corporate thought leadership content.

MARYLAND | PENNSYLVANIA | VIRGINIA | NEW JERSEY | NEW YORK | DELAWARE | WASHINGTON, DC