Read Delete: Why Companies Spend So Much on Super Bowl Ads
Total spending on Super Bowl ad slots is five times larger than it was in 1995, and the average price paid for 30 seconds of airtime is now over $5 million. That doesn’t include production costs, which can be anywhere from $1 million to $5 million.
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Mr. Mercurio is a Principal and the Chair of the Firm’s Business Law and Transactions Practice Group. He serves as outside general counsel to clients on matters related to corporate and business law, commercial transactions, government contracting, health care, construction services, and real estate. As a strategic partner to firm clients, Mr. Mercurio regularly counsels entrepreneurial individuals and assorted entities on all aspects of business and commerce including formation and structure; ownership, management and control; financing and capital; expansion and acquisition; sale and transfer; and contraction and dissolution.
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